Privacy policy
Last updated October 6, 2026
Bloom Land is operated by Motif Land Inc. This policy describes the information used by the Bloom Land iPhone app and these Bloom Land support pages.
Information you provide
- Account information. When you sign in with Apple or Google, our authentication provider receives an account identifier and the name, email address, and profile picture made available by your sign-in provider. Apple may provide a private relay email address.
- Your goals and world. We store your goals, schedules, completion history, mood check-ins, home preferences, saved world, earned blooms, and virtual items so you can continue using your account. This includes completed activities such as walking or stretching. Goals and check-ins can contain personal, health, or fitness information that you choose to enter.
- Setup choices. Optional setup questions include your name, age range, gender, sleep, activity, routine, support preferences, and wellbeing challenges you choose to share. You can skip personal questions. We use your routine and support preferences to suggest starter goals. We keep your answers, selected goals, home choices, and reminder preferences on your device, and save them with your account when you sign in.
- Friends. We store your friend display name, privacy settings, invitations, friend requests and connections, encouragement, gifts, and optional gift notes. People can find your display name when you enable name discovery. Accepted friends can see the goals you choose to share and visit your world when visits are enabled. Gift notes and encouragement are shared with their recipient. SMS invitations open your device's message composer; Bloom Land does not read your phone's address book or SMS history.
- Purchases. Apple processes payments for subscriptions and land packs. RevenueCat may assign an anonymous identifier when you view available plans. When you sign in to purchase or restore, it receives your Bloom Land account identifier and App Store transaction records, including purchased products, purchase and renewal dates, and subscription status. We use this information to verify and restore purchases, deliver paid content, prevent fraud, and understand subscription and purchase activity. We save which collections and lands you have claimed with your world. We do not receive your payment card details.
- Support. If you contact us, we receive your email address and the information you include in your message.
Device information and local storage
The app stores sign-in credentials securely on your device, keeps unfinished onboarding choices and guest gameplay locally, and caches downloaded artwork. Signing in saves your guest home and progress to your account. Optional reminders use iPhone notifications. Our authentication provider keeps device and session identifiers, device or browser information, IP addresses, and approximate location derived from IP addresses to manage sign-in sessions and protect accounts. Our infrastructure processes request and error diagnostics to operate the service. We also store account activity, goal completion, and game progression to provide the app's features.
How information is used
We use this information to sign you in, save and display your progress, deliver the features you choose, answer support requests, and secure the service. The Bloom Land app does not include advertising or use your goals and mood check-ins for advertising. These support and privacy pages do not load advertising or analytics scripts. The main website uses the analytics and marketing tools described in the GloGlo website privacy policy.
Service providers and sharing
We use Clerk for authentication, PlanetScale for saved data, Vercel for application hosting, Cloudflare R2 for artwork delivery, and RevenueCat for purchase verification, restoration, and purchase analytics. These providers process information needed for their respective services. Apple processes App Store purchases. Apple and Google also process information under their own policies when you use their sign-in services. Your goals, mood check-ins, and setup answers are not sent to RevenueCat.
We may disclose information when required by law or to investigate misuse, protect accounts, or respond to a valid legal request. We do not sell your personal information. Information may be processed in the United States and other countries where our service providers operate.
Your choices and deletion
You can edit or remove goals and turn off notifications in iPhone Settings. To delete your account, open Today, then Settings, then Delete account, and confirm Delete my account. You can also request access, correction, or deletion at team@gloglo.com.
Account information and saved progress are retained while you use the service. Account deletion removes your active sign-in account, goals, world, mood history, and any associated friendship and invitation records. Other players retain virtual items they previously received and balance entries that no longer identify you. We retain a one-way hash of your deleted account identifier to prevent an old sign-in session from recreating your deleted data. Information required for legal obligations, transaction records, or security may be retained. Backup copies are removed through the applicable backup lifecycle. Deleting an account does not cancel an Apple subscription; manage it in iPhone Settings under your name, then Subscriptions.
While an Apple-linked account deletion is incomplete, we keep encrypted Apple authorization tokens with our authentication provider so an interrupted deletion can be retried. They are removed when the sign-in account is deleted.
Contact
For privacy questions, email team@gloglo.com or write to Motif Land Inc., 2261 Market St., Num 4059, San Francisco, CA 94114.
Policy updates
Updates to this policy will appear on this page with a revised date.